BEVERAGE / PRODUCT ROLLOUT · Beverage portfolio work
Flying Embers
Portfolio rollout, trade shows and retail support
Brand-rollout support within the JuneShine portfolio, including field coordination, ambassador activity, retail support and a NACS trade-show presentation.
Introduce the product range consistently across trade, retail and field settings.
- Responsibility
- Brand rollout + field support
- Engagement
- Brand-side leadership experience
- Period
- Beverage portfolio work
- Selected deliverables
- Brand-rollout supportProduct and portfolio coordinationField, ambassador and retail alignmentTrade and field coordination
Inside this partnership
The work, section by section.
Brand rollout and portfolio integration
Rollout support connected Flying Embers with the JuneShine operating platform. The remit covered field activity, ambassadors, retail and product-launch coordination while retaining a separate brand identity.
Responsibilities & deliverables
- Brand-rollout support
- Product and portfolio coordination
- Field, ambassador and retail alignment
NACS trade-show setup
The archive shows a branded counter, illuminated sign, refrigerator, sampling materials, totes and product display. Field and retail coordination joined those presentation requirements to product and team needs.
Responsibilities & deliverables
- Trade and field coordination
- Product-display and sampling support
- Portfolio-team alignment
Ambassador and field-message coordination
The rollout linked ambassador and field activity with the broader brand plan. The Lake Life photograph is published brand content, credited to its source and photographer.
Responsibilities & deliverables
- Brand and field-message alignment
- Ambassador-program support
- Content and product coordination
Range communication and retail support
Coordination helped sales, retail and event teams introduce product families, flavors and packs through market materials and operating support.
Responsibilities & deliverables
- Retail-support coordination
- Product-family communication
- Event and market handoffs
Bring OOO into your project
Coordinate a brand’s portfolio integration and turn its product story into practical market support.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
07 ✳
BEVERAGE / BRAND-SIDE LEADERSHIP · 2019–August 2025JuneShineBrand leadership, partnerships and market executionIntegrated brand leadership
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BEVERAGE / LICENSED BRAND LAUNCH · 2024–2025Easy RiderLager launch, field activation and merchandiseBeverage launch + merchandise coordination
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