01 / 07Brand & product
BUILD THEBRAND.
Positioning, product development, packaging and launch planning. A clear direction, carried all the way to market.
- Brand strategy
- Product & packaging
- Launch planning
02 / 07Merch & commerce
MAKE ITWEARABLE.
Artist collections, tour drops and brand collaborations. Product direction, creative partners, samples, manufacturing and the store.
- Collection direction
- Production
- Ecommerce & fulfillment
03 / 07Artist & touring
TAKE ITON TOUR.
Artist-side operations across the live calendar. Venues, production teams, backline, audio, travel and the details behind each show.
- Tour management
- Artist operations
- Production coordination
04 / 07Festivals & events
BUILD THEEXPERIENCE.
Turn a brand into a place people can step inside. Activation planning, production partners, hospitality and on-site delivery.
- Festival activations
- Build coordination
- Live operations
05 / 07Field & community
GET INTOTHE FIELD.
Sampling, product placement, event kits and local programs. Put the product in the right hands, with a team ready to deliver.
- Field marketing
- Sampling & seeding
- Community partnerships
06 / 07Talent & partnerships
MAKE THECONNECTION.
Musicians, comedians, artists and athletes. Build the relationship, shape the collaboration and coordinate the release around it.
- Talent relationships
- Co-branded products
- Launch coordination
07 / 07Content & campaigns
TELL THESTORY.
Editorial, film and launch content. Connect the partner, production and distribution so the work reaches an audience.
- Editorial partnerships
- Content production
- Campaign delivery
One brief. The right people. Accountable delivery.
LET’S MAKEIT HAPPEN.Go around again ↑
Opening edit / image credits
JuneShine Stagecoach: Adam Walker. JuneShine Utah content: Adam Clark. Black Book artist image: @jveronephoto, Decadence Arizona, December 2023. Black Book product and Brooklyn event photography: Black Book Records project archive. The edit combines separate projects and dates.










