JUNESHINE / FESTIVAL / DIPLO · 2022–2023
JuneShine
Stagecoach: the Oasis build and artist program
A 30 × 30-foot festival environment in 2023, with spatial production, signage, lighting, product service and field-team coordination. The 2022 artist happy hours are documented separately.
Create a recognizable JuneShine destination and coordinate its festival delivery.
- Responsibility
- Festival activation + field operations
- Engagement
- Brand-side leadership experience
- Period
- 2022–2023
- Selected deliverables
- Brand and activation coordinationGuest-facing footprint planningProduction and field-team alignmentSpatial and production coordination
Inside this partnership
The work, section by section.
Inside the 2023 Oasis
From the brief.
Into the crowd.
Scroll through the decisions behind the finished space.
Start with the space.
A 30 × 30-foot footprint. A clear JuneShine destination within the festival. The brief connected product service, gathering space and a recognizable brand presence.
Turn the brief into a build.
A central post, five mural walls, a point-of-sale bar and furniture plan. OOO aligned brand and field requirements with Experience Research Lab’s environmental design and production.
Make the brand visible.
The perimeter, service points and overhead identity needed to read as one place. Layouts, electrical requirements and festival approvals connected the creative decisions to installation.
Carry it into the night.
An elevated beacon and overhead lighting gave the Oasis a second life after sunset. Staff, product and guest-facing details brought the finished space into operation.
The completed 2023 Oasis
A branded structure, seating, planting, murals and signage created a defined JuneShine space inside Stagecoach. Coordination connected the brand and field requirements to the festival and booth-production teams.
Responsibilities & deliverables
- Brand and activation coordination
- Guest-facing footprint planning
- Production and field-team alignment
30 × 30-foot design and production brief
The scope with Experience Research Lab included a central post, five mural walls, a point-of-sale bar and furniture. Handoffs covered layouts, electrical requirements, fabrication drawings and festival approval. ERL handled environmental design and production.
Responsibilities & deliverables
- Spatial and production coordination
- Branding and product-display requirements
- Festival approval and technical handoffs
Beacon, signage and overhead lighting
The build included an elevated JuneShine beacon and overhead lighting. Brand and production coordination carried those requirements into the finished environment photographed after dark.
Responsibilities & deliverables
- Lighting and brand-element coordination
- Production-partner alignment
- Day-to-night presentation
Midland and Diplo happy hours, 2022
The earlier Oasis program paired daily happy hours with Midland and Diplo and integrated Diplo’s Permanent Vacation flavor. This artist and launch work belongs to the 2022 edition, separate from the 2023 build photographs.
Responsibilities & deliverables
- Artist and brand-program coordination
- Happy-hour activation support
- Collaboration launch integration
Staffing, credentials, product and load-in
Activation delivery coordinated sponsor requirements, booth production, staffing, credentials, product and load-in against the festival schedule.
Responsibilities & deliverables
- Staffing and credentials
- Load-in and booth-production coordination
- Product and sponsor requirements
Festival delivery
- 01Advance
Site requirements and approvals
- 02Build
Fabrication, rentals and installation
- 03Operate
Staff, product and guest experience
- 04Strike
Pack-down and production handoff
Bring OOO into your project
Take a festival activation from a footprint and production brief through staffing, product and on-site delivery.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
07 ✳
BEVERAGE / BRAND-SIDE LEADERSHIP · 2019–August 2025JuneShineBrand leadership, partnerships and market executionIntegrated brand leadership
09 ✳
JUNESHINE / COMMUNITY / LIVE · 2021–2025 / selected editionsJuneShineSummer of June: events, collaborations and campaign materialsCommunity events + brand programming
02 ✳
COLLABORATIVE / BRAND ACTIVATION · 2026Willie’s Remedy+Luck Reunion 2026: hospitality, sampling and giftingActivation planning + on-site coordination