JuneShine

The 2021 collaboration brought comedian Whitney Cummings into the Passion Project flavor program. The signature hard kombucha paired a Southwest-inspired flavor story with illustrated can artwork by Jeff McMillan. It sits within the brand-side partner and launch program.

The August 2022 Hippie Juice release joined Cody Ko’s signature flavor with a limited-edition merchandise collaboration. Kevin Circosta of Free & Easy supplied artistic direction and goods; the JuneShine program connected the partner relationship, campaign assets and launch coordination.

The February 2022 P.O.G. release connected Evan Mock’s passion fruit, orange and guava flavor with product photography, influencer mailers and a launch-tour program. The release materials show how the partnership carried from the can into seeding and local-market events.

The March 2023 release program paired Goth Babe’s Weekend Friend with studio product content and local launch events. The blackberry, blueberry, ginger and lemon flavor carried the name of his song; campaign and event materials gave the music partnership a physical product and release occasion.

The November 2022 Ocean Squeeze program brought freediver Kimi Werner’s signature flavor into product content and a series of release-party materials. Brand-side coordination connected the collaborator story, product availability and local event support.

Visual artist and musician Ted Feighan, known as Monster Rally, created the collage can artwork for Iced Tea Lemonade. The March 2021 program also included a JuneShine × Monster Rally merchandise capsule and artist editorial. These are the collaborator’s creative contributions within the JuneShine partnership program.