BEVERAGE / BRAND PARTNERSHIPS · 2019
Health-Ade
Partnerships, event support and athlete editorial
The 2019 partnership program included wellness events, a branded photo/GIF booth, green-room product donation, athlete content development and Sunrise Shack editorial.
Coordinate national partners, talent, vendors and field teams across different types of participation.
- Responsibility
- Brand partnerships leadership
- Engagement
- Brand-side leadership experience
- Period
- 2019
- Selected deliverables
- National partner developmentEvent and activation coordinationBrand, vendor and field-team alignmentStill-image and GIF overlays
Inside this partnership
The work, section by section.
Selected milestones
- March 2019Partner and product-support program
Beyond Wonderland green-room delivery, community events and athlete-content preparation.
Explore this work ↓ - April 2019Photobooth development
Vendor, creative, interface and transport requirements for the Wanderlust program.
Explore this work ↓ - June 2019Published athlete editorial
Health-Ade publishes its interview with the Sunrise Shack founders.
Explore this work ↓
Wellness and national partnerships, 2019
The partnership remit coordinated talent, media, vendors and live activity. Health-Ade was Wanderlust’s exclusive kombucha partner in 2019; the program included development of a branded photobooth experience.
Responsibilities & deliverables
- National partner development
- Event and activation coordination
- Brand, vendor and field-team alignment
Photo and GIF booth development
Coordination covered still/GIF overlays, live preview, consent, rear-panel branding and content access. Hardware planning addressed power, assembly and transport within the existing four-crate field kit.
Responsibilities & deliverables
- Still-image and GIF overlays
- Live-preview and consent requirements
- Booth branding, power and transport coordination
Photobooth development / April 2019
- 01Guest interface
Consent and preview
- 02Creative
Photo and GIF overlays
- 03Physical booth
Branding, hardware and power
- 04Field delivery
Four-crate transport and assembly
Beyond Wonderland green-room product donation
The March 2019 update records complimentary-product coordination for artist green rooms at Insomniac’s Beyond Wonderland. The work covered product support and delivery, rather than a staffed public activation.
Responsibilities & deliverables
- Artist-green-room product support
- Complimentary-product coordination
- Event delivery planning
Beyond Wonderland product-support workstream
- 01Occasion
Music festival
- 02Placement
Artist green rooms
- 03Support
Complimentary Health-Ade product
- 04Coordination
Delivery and partner handoff
Sage Erickson content development
The 2019 program included commissioning and shoot scheduling for a Sage Erickson Driven Dreamer video. The archive supports production preparation, not a claim that a completed film was released.
Responsibilities & deliverables
- Athlete and talent coordination
- Content commissioning
- Production-schedule alignment
Athlete-content development
- 01Talent
Sage Erickson
- 02Format
Driven Dreamer video piece
- 03Workstream
Commissioning and shoot preparation
Sunrise Shack / Alex and Koa Smith
Health-Ade’s June 25, 2019 Follow Your Gut interview featured Alex and Koa Smith and Sunrise Shack. The partnership remit covered athlete relationships and content coordination; Health-Ade published the article and photograph.
Responsibilities & deliverables
- Athlete-relationship coordination
- Brand-story and content development
- Editorial-program alignment
Goop and RVCA × KCDC events
The March 2019 update records the Goop event as completed and RVCA × KCDC activity underway. Coordination covered partners, events, photo handoffs to the creative team and program follow-up.
Responsibilities & deliverables
- Partner-event coordination
- Creative-team photo handoffs
- Program follow-up and recap
2019 partnership activity
- 01Goop
Completed event and recap follow-up
- 02RVCA × KCDC
Event coordination and photo handoff
- 03Health-Ade team
Creative and field alignment
Bring OOO into your project
Match a partnership to the right format: a staffed experience, product donation, athlete story or editorial feature.
Engage OOO for a defined assignment or ongoing leadership across the program.
Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
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