GLOBE / ATHLETES / FILM · 2014 film / 2012–2016 surf program
Globe
Surf-team marketing and Strange Rumblings
Surf-team management and marketing around Globe’s 2014 film Strange Rumblings in Shangri La, followed by a separate North American marketing role in 2018–2019.
Connect athletes, content and film releases to the brand’s marketing calendar.
- Responsibility
- Surf marketing + athlete program
- Engagement
- Brand-side leadership experience
- Period
- 2014 film / 2012–2016 surf program
- Selected deliverables
- Surf-team and athlete coordinationBrand and content activityFilm-launch supportSurf-marketing coordination
Inside this partnership
The work, section by section.
Selected milestones
- 2012–2016Surf marketing and team management
Athlete relationships, content activity, events and film-launch support.
Explore this work ↓ - 2014Strange Rumblings in Shangri La
Joe G’s film is released within the surf program and earns SURFER Poll’s Movie of the Year.
Explore this work ↓ - 2018–2019North American marketing
A later remit covering regional planning, retail, product, content and partnerships.
Explore this work ↓
Surf-team management, 2012–2016
The Globe surf remit covered athlete relationships, marketing, content, events and brand communication. That work supported the team around the 2014 release of Strange Rumblings in Shangri La.
Responsibilities & deliverables
- Surf-team and athlete coordination
- Brand and content activity
- Film-launch support
Strange Rumblings in Shangri La, 2014
Marketing and athlete-program coordination supported the film’s release. Joe G directed the film; filmmaking and edit credits belong to Joe G and the production crew.
Responsibilities & deliverables
- Surf-marketing coordination
- Athlete-program support
- Release communication
Film launch and social rollout
Release activity connected the film with brand communication, editorial and social channels. Globe’s official chapter releases show the finished film in shorter viewing formats, credited to the filmmakers.
Responsibilities & deliverables
- Film-launch and social-rollout work
- Editorial and brand communication
- Athlete-led release activity
North American marketing, 2018–2019
This later role covered seasonal planning, product marketing, retail support, athletes, content and partnerships. It is separate from the surf-team role and the 2014 film release.
Responsibilities & deliverables
- Seasonal and regional marketing plans
- Retail and product-marketing coordination
- Content, athlete and partner programs
North American marketing / 2018–2019
- 01Global direction
Product and creative alignment
- 02Regional plan
Seasonal priorities and partners
- 03Market execution
Retail, athlete activity and content
Bring OOO into your project
Coordinate athlete programs, film launches and product marketing with the people making the work.
Engage OOO for a defined assignment or ongoing leadership across the program.
Awarded to Strange Rumblings in Shangri La, directed by Joe G.
View source ↗Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
