TEQUILA / BRAND ADVISORY · Engagement began July 2021
Luna Nueva
Tequila positioning and launch advisory
Brand concept, positioning and launch advice beginning in July 2021, alongside identity and packaging designed by Super Evil Genius Corp.
Align the tequila proposition, creative development and launch plan.
- Responsibility
- Brand consulting + launch advisory
- Engagement
- OOO engagement
- Period
- Engagement began July 2021
- Selected deliverables
- Brand concept and positioningMarketing and launch advisoryCreative and specialist-partner guidanceBrand-direction advisory
Inside this partnership
The work, section by section.
Brand concept and positioning
Beginning in July 2021, OOO advised on the tequila proposition, positioning and marketing approach. The work included guidance on the creative and specialist partners needed for development.
Responsibilities & deliverables
- Brand concept and positioning
- Marketing and launch advisory
- Creative and specialist-partner guidance
Design-partner coordination
Super Evil Genius Corp created the identity: curved, inline and stacked marks with a cactus, harvest, terracotta and neutral palette. OOO’s contribution was brand advisory and creative-partner coordination.
Responsibilities & deliverables
- Brand-direction advisory
- Creative-partner coordination
- Consistency across launch materials
Product story and packaging advice
The design guide applies the wordmark, moon-and-agave illustration and expression colors to the label. OOO advised on the connection between brand concept, product presentation and launch needs; design is credited to Super Evil Genius Corp.
Responsibilities & deliverables
- Product-story and brand alignment
- Packaging-direction advisory
- Launch-material coherence
Silver, Reposado and Añejo studies
The guide differentiates the three expressions through labels and bottle-top treatments. These are design-guide mockups; OOO’s role covered product-family positioning and launch consistency.
Responsibilities & deliverables
- Product-family positioning
- Range and launch consistency
- Creative and commercial alignment
Marketing and market-entry advice
OOO advised on launch marketing, relevant influencers and the partners or personnel needed to support market entry.
Responsibilities & deliverables
- Launch and marketing guidance
- Influencer and introduction strategy
- Personnel and partner advice
Launch advisory
- 01Brand
Positioning and concept
- 02Product
A coherent range and presentation
- 03People
Relevant partners and specialist support
- 04Introduction
Marketing and launch approach
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Further context
Go to the
source.
Explore the original releases, brand channels and published work. Archive images are captioned with their project context and creative credits.
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